Ashes for ever

2nd June 2017

Changing Trends

Cuddle Stone group shot

Different varieties of Cuddle Stones

Changing trends in mourning has led to a funeral group introducing a new website for products that hold ashes.

These ‘urns and keepsakes’ range from necklaces to sculptures and are designed to keep the memory of loved ones alive.

Douch Family Funeral Directors have examples of the products in its branches so people can see, touch and feel them.

Its online shop means they are easily accessible and already the products are popular with relatives.

After a cremation, all or part of a person’s ashes can be retained and more people want to keep a physical memory of a loved one.

The products also include ‘cuddle stones’ that are meant to be held, and are available in a variety of materials.

The website – – is the latest innovation from the Douch Family who have eight branches in Dorset.

Keeping up with change

Changing trends

Marcella McDonagh with the new range of products.

Marcella McDonagh, from the Ives and Shand branch in Parkstone, said: “The way people mourn and chose to remember lost loved ones is changing.

“Rather than scattering all the ashes, more people want to retain some to keep their loves ones’ memory alive.

“This range is to satisfy that demand and it’s proving very popular. There is a wide variety so there’s something for all tastes.

“We have them in our branches but they’re also available at our online shop at .

“It is noticeable now that people are dealing with the mourning process in different ways and as funeral directors we want to offer people what they want.”

Douch Family Funeral Directors’ branches are Douch & Small in Wimborne, AE Jolliffe & Son in Ferndown, Lesley Shand in Corfe Mullen and Blandford, Ives and Shand in Parkstone, James Smith in Swanage, and Albert Marsh in Wareham and Upton.